StephanieGrossThe Baddest Click:Paid Search Expertof the Automotive Industry

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Meet Stephanie, the automotive paid search expert

With nearly a decade in paid search, Stephanie has led specialized teams for both large firms and smaller boutique shops. Over her career she has been trusted with tens of millions of dollars in campaign funding, and represented many of the largest, most well-known brands.

Stephanie currently resides in Southern California with her husband, her 2 year old son, and two cats named after the Star Trek character Dax.

Learn MoreContact Stephanie

Highlights

  • 9+ years of Digital Marketing Experience
  • Director currently overseeing Paid Media team responsible for Search, Display, and Video advertising
  • Expertise in Paid Search, Display, and Video, intermediate Paid Social and SEO
  • Fervent follower of Servant Leadership ideals

A Proven History of Results:

Director of Paid Media, Turnkey Marketing

Corona, CA2021 — Present

  • Implemented foundational best practices focusing on User Intent resulting in -23% drop in CPL and 29% increase in CTR YOY across all accounts even in a time of unprecedented inventory shortages
  • Secured Google Premier Partner status elevating TurnKey to the top 3% of all agencies in the US
  • Oversaw launch of Google’s industry changing VLA Beta across all clients
  • Eliminated $1000s of monthly overspend through training and introducing true automation capabilities
  • Lifted OEM Program performance score from the bottom to top third of the list of all vendors
  • Stabilized employee turnover rates by creating clear career paths and training opportunities
  • Continuously work cross functionally with key stakeholders to drive alignment and results on digital marketing initiatives and approaches

Ecommerce Manager, The Bradford Group

Niles, IL2018 — 2021

  • Oversaw 3 retail sites averaging $1.2 million a month of Paid Search spend
  • Tested into new platform features such as Smart Shopping, Smart Matching, and tROAS automated bidding
  • Collaborated with Analytics team on internal, cross-channel attribution migration project
  • Steered team of two direct reports to improve campaign performance and increase revenue
  • Created quarterly plan for holiday campaign changes and new A/B testing ideas
  • Fostered vendor relationships to create new business opportunities
  • Increased 2020 yearly sales by 54% through optimizations and leveraging automation
  • Restructured campaigns to follow an intent based structure to allow for easy scaling
  • Created first ever profitable YouTube campaigns driving incremental revenue
  • Minimized conversion value discrepancy between Google and internal attribution by adopting MCC level conversion actions to facilitate automation
  • Streamlined attribution tagging process by leveraging tracking templates instead of legacy ad level tagging

Director of Digital Media, Affinitiv

Chicago, IL2017 — 2018

  • Increased the Gross Margin of labor costs by over 9%, saving over $600,000 in annualized cost
  • Rolled out reporting dashboard solution that saved over 200 monthly labor hours across Digital Department
  • Drove the performance of the digital marketing program to reach/exceed revenue goals
  • Coached, mentored and developed teams while providing them oversight, direction and support on daily tasks
  • Established a partnership with Microsoft Bing, gaining thousands in rebate payments
  • Procured Channel Partnership agreement with Google, opening potential for hundreds of thousands in rebate payments
  • Established and improved teamwide KPIs across CTR, CPC, Conversion Rates, and others
  • Launched multiple successful OEM Digital programs scaled for 100s of clients at a time

Digital Media Manager, L2T Media

Evanston, IL2015 — 2017

  • Drove technology improvement of internal budget management platform (MAP)
  • Developed SOPs, SLAs, policies and procedures to streamline team performance
  • Coached and supported employee development
  • Decreased total CPL of 950 accounts by more than 40% year over year
  • More than doubled total CTR of 950 accounts year over year
  • Steered implementation vision of new ETA ads for both Google and Bing by collaborating with technology team, sales team, and search engine API teams
  • Pioneered Bing advertising for over 50 accounts increasing total company Bing incentive payout
  • Supported cross-sell and up-sell opportunities with Video and Display products
  • Identified opportunities for standardizing best practices decreasing MOM client CPL by $25 or more
  • Designed daily CPL/Status report to allow all specialist to manage accounts for success by seeing key KPIs daily

Sales Operations Sr. Analyst, Search Optics

Ferndale, MI2012 — 2017

  • Provided daily tracking of sales activities and quartile rankings to Senior Leadership
  • Outlined career progression steps to provide a career path roadmap for the sales team
  • Achieved promotion to Analyst April 1, 2014 from Coordinator role
  • Optimized the pacing of 27% of overall SEM revenue single handedly for 6 months (180 total accounts)
  • Created team wide budget pacing report to establish streamlined systems that eliminated overspending
  • Rolled out Google AdWords beta DLA ads single handedly for over 500 clients
  • Increased overall Scion customer’s traffic by 20% in 3 months
  • Utilized enterprise level bid management software to achieve optimization across campaigns
  • Initiated team transition from one-dimensional shared documents to cloud database
  • Developed financial reporting systems to define benchmarks and track sales activity
  • Employed and built out team specific internal Wiki system to create fluid knowledge base
  • Crafted the foundation of the call center software setup for scalability and efficiency